“Of all the classes, the wealthy are the most noticed and the least studied.”
John Kenneth Galbraith
The numbers are startling: One percent of Americans now own over one-third of all the assets. Five percent of Americans now own more than the other 95% combined. But fundamental questions remain. Most importantly, who are they? How did they make their money? What are their lifestyles, their aspirations, their anxieties?Studies show that most Americans believe the wealthy today inherited their money, and live lavish, self-indulgent, morally dubious lifestyles.
But over the past five years, we have conducted thousands of interviews with America’s wealthiest families, and our research paints a very different portrait. Theirs is a story of entrepreneurship, not inheritance; new wealth, not old money; preferring stealth wealth to conspicuous consumption; valuing integrity over success; having a middle class mindset, not elitist attitudes.
In short, today’s most financially successful individuals are truly The New Elite.
We’ve summarized our research on America’s wealthiest individuals in our new book – The New Elite: Inside the Minds of the Truly Wealthy. On this web site, we encourage you to learn more about this investigation into one the biggest wealth booms in history. You can download a free chapter, read about our latest research, interact with us on our wealth blog, learn where to see us in person, and much more.
| Dr. Jim Taylor | Doug Harrison | Dr. Stephen Kraus | |||
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